Next StoryPrevious Story✕paris — 26.05.15

My turn

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A few weeks ago, during our stay in Paris for fashion week, I had the chance to work with Piaget on a new exciting project. You guys know how much I love it when there’s a story, a depth behind a product, and especially a jewelry piece. It was fascinating to discover the entire meaning behind their gorgeous Possession collection. So modern, sophisticated and chic. I love how the entire message was all about empowerment. It’s all about this idea of loving yourself, fighting for your dreams, being ambitions, daring and bold. There’s no time to wait, it’s your turn to take a step forward and act. The “My Turn” became the very staple of this collection and the best part about it is that each jewel is mobile : the rings turn on themselves as much of some of the other details of the collection.

It is all truly about movement, just like it is today in our lives. We always run somewhere, from work to home, from an airplane to another… We sometimes barely have time to stop and take a second to let it all in and enjoy. This collection is entirely done for this kind of woman, the one who’s living this fast pace life, the one who’s running wild and free yet still manages to look super sophisticated no matter what. In the middle of this fast lane, she still manages to enjoy life and embrace every single second. Piaget have always been all about modern elegance for me. No matter what kind of outfit you’re wearing, adding such a classic and timeless piece is the cherry on the top!!

So I am happy to share with you all today the official image from the Possession shoot we’ve done together in Paris as well as the 360° video that transcribes perfectly this idea of movement with a very ethereal, light and dreamy ambiance. Right now, we are spending a few days in France in between meetings and a few days off to enjoy after Cannes! And yet, tomorrow morning we already leave to Spain, Barcelona for a new project. It has been such a short stay and I wish we could have stayed a bit longer but we will be back in Paris really soon for Couture fashion week. We’ve spent so many magical moments here with our friends, doing picnics, walking around in Le Marais, drinking tons of wine and eating cheese non stop (whoops). Paris definitely feels like a home away from home.

 

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