Next StoryPrevious Story✕london — 16.09.14

Toni&guy hair meet wardrobe

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So many things to say, so little time! Hard to keep up with this fast lane of a journey we’ve been on lately. I have to say, we’ve never travelled as much as in the last couple of weeks, without a single stop back home to refresh or repack. But it has never been as exciting as it is right now! So many great things are happening and we are more than thrilled to take part in this adventure that is fashion month.

Before publishing the rest of our articles from New York fashion week (and I have many many many more images to show you guys so make sure to stay updated!) I would love to share with you a quick update about the exciting project we’ve been leading during London fashion week with the awesome TONI&GUY Hair Meet Wardrobe team. You had the opportunity to follow our activities with them, covering some of the top fashion shows during LFW with the hashtag #trialthetrend as I was reporting live. Hope you enjoyed all the little anecdotes and virtually meeting their dapper hair stylist ambassador Mark Hampton who was working his magic on the models backstage.

During fashion week, I like to be more creative with my hair styles than normally. On a regular basis, I like my hair loose with a little sea salt spray in it. And that’s it. BUT, during the fashion season, I like to explore new trends and be a little more playful, daring and creative. The hair is also the perfect accessory to an outfit. It can either elevate it or it ruin it completely. It’s a very subtle line and the perfect punctuation to a look. So let’s say, you’re wearing something very dressy and chic, doing a messy bun or waves will break it down and add an edge. On the other hand, with a grungy, boyish look, there’s nothing better than glamorous locks or a chignon. It all depends on what you’re looking for.

When I travel, I pack loads of hair products with me. From sea salt sprays, to volume powders, to hair sprays and conditioners. I am packed with goodies! Especially since my hair is super long, I need to take good care of it. I’ve been using Toni & Guy’s products for a while now. They’re classics and always a staple. You could never go wrong with their incredible shampoos or lotions. I really enjoy all of their styling products that are so easy to use and smell so good!

For this season and in order to celebrate the London fashion week, they teamed up with Marchesa who showed their new collection for the first time in UK. The packaging takes some romantic, floral embellishments and the models on the catwalk, that beautiful, british, laid back chic, Kate Moss like messy waves. Total love!

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